
Meet KWay!
Hey, I’m Kristin—aka KWay! A mom, an entrepreneur, a dreamer, and a doer. I believe in living life with passion, embracing joy in the little things, and creating a life by design, not by default.
Life by KWay isn’t just a shop—it’s a movement. It’s about wearing your ambition, sipping from your dreams, and surrounding yourself with reminders that you are limitless.
How it all Started?
It all started with a dream—one stitched together with creativity, resilience, and the belief that the right words, designs, and small everyday moments could spark inspiration. As a mom, entrepreneur, and visionary, I wanted to create something more than just cute products. I wanted to build a brand that uplifts, empowers, and reminds women that their dreams are valid, their joy matters, and they are capable of anything.
Each t-shirt, tumbler, sticker, and crocheted piece is made with love, intention, and a sprinkle of KWay magic. My designs reflect what I love—girly aesthetics, cozy vibes, mindset motivation, and the simple joys that make life beautiful. Whether you’re a coffee-loving bookworm, a country girl at heart, or a mama on the go, my pieces are made for you.

More Than a Shop—A Lifestyle
This isn’t just about products. It’s about building a life you love—one that is bold, joyful, and unapologetically YOU.
So wear what makes you feel good. Sip from a cup that inspires you. Step into your power and embrace the little things that make life magical. Because life is too short for anything less.
From my heart to your hands, welcome to the Life by KWay family. 💖

Our Mission
Our mission is to inspire others to live passionate, fulfilled lives by leading with purpose and authenticity. Through my journey as a mom, entrepreneur, and creator, I empower others to chase their dreams and design a life they love, all while embracing growth and joy along the way.

Our Vision
At Life by KWay, our mission is to be the shirt brand of choice for those who embrace their love for books, cute and girly styles, and the power of empowerment. We aim to create designs that not only inspire joy but also spark a movement of self-belief, reminding every person that they have the power to turn their dreams into reality. Through every shirt, we strive to ignite a passion for chasing dreams, embracing individuality, and celebrating the strength that comes from within. Whether you're a book lover, a believer in empowerment, or someone who loves fun, stylish designs, Life by KWay is here to be part of your journey toward a more fulfilled, confident you.

Our Values
Faith, Family, THEN Business.

Our Beliefs
At Life by KWay, we believe that success is a decision, not just luck—it’s the result of intentional choices, hard work, and perseverance. We hold that small actions every day create big impact over time, and that passion and purpose are the fuel for true fulfillment. We believe in the power of community and mentorship, knowing that no one succeeds alone, and that together we achieve more. We embrace creativity not just as a form of art but as a mindset—an approach to thinking, growing, and thriving in all aspects of life. We are committed to authenticity in everything we do, always striving to be true to ourselves and our customers, building trust through openness and honesty. Above all, we uphold integrity in all things, acting with honesty, transparency, and respect.

Our Perspective
At Life by KWay, we see the world through a lens of abundance, self-expression, and possibility. We know that life isn’t about waiting for the perfect moment—it’s about creating it. Whether you’re a mom, a book lover, a coffee addict, or just someone who loves cute and cozy aesthetics, you deserve to be surrounded by things that make you happy.